How to make a good election campaign

Submit an application and be elected in the elections is not an easy task, but there are many aspects that you must take into account to win the vote of the electorate. Likewise, it will be essential to be surrounded by a human team prepared to carry out this arduous mission. In this way, we want you to know the basic principles of political communication and we explain how to make a good electoral campaign.

one

In the first place, it is important to emphasize that political communication has particular characteristics depending on the country or region where the elections are held, as well as on the basis of the electoral system and type of government. However, most features will be common and applicable to most elections.

Therefore, before starting the electoral campaign, it will be essential that you have:

• A strong electoral program with interesting proposals and real objectives
• A team of people to form a list

In the same way, you will be interested in reading our article about how to apply for an election to know what requirements are required.

two

First, you should look for the strengths that characterize your candidacy or party, since these will be the advantages that can make you differentiate yourself from the rest of the electoral representatives and that the voters decide to grant you their vote.

You can base your campaign on some generic feature of the game or focus more specifically on other specific aspects of your electoral program, which will surely be interesting to those who should go to vote.

3

Next, you must create a slogan or slogan to serve as the emblem of the campaign and around which the election campaign will revolve. So, you must come up with a phrase that summarizes your philosophy or the goal you want to achieve; It should be noted that there are concepts that are repeatedly used in electoral slogans such as "solutions" or "trust".

In the same way, the slogans based on "change", "progress", "novelty", "the alternative" are common ... in the case of parties that did not previously govern or were in opposition, so your strong point will be to bring new ideas.

4

Another fundamental point for the electoral campaign will be having good photographs of the candidate and the group of people that make up the list. To do this, you must find an appropriate scenario that is consistent with the proposals you defend, as well as hire a professional who can advise on all photographic issues and make snapshots.

These will be the ones that will serve to publish in pamphlets and other graphic material that serves as support for the campaign; Although they are very similar, you should remember that there are differences between advertising and propaganda , since their objective is not the same.

5

It will also be very important that you decide through which routes you will contact and impact the voters, and that there are currently many other methods besides the traditional electoral posters and postal mail or mail.

Thus, the Internet and social networks are the order of the day and are one of the indispensable tools for any electoral campaign, especially to reach certain audiences such as younger voters. In this way, it may be interesting to create a Facebook page or a profile on Twitter through which you can communicate your proposals and interact with the electorate.

6

As campaign events, meetings and meetings with your potential voters will also be important, that is, from the traditional electoral meetings to visits to markets or other public places where you can make yourself known. It will be very important that at all times the candidate is very close to citizens and willing to answer their questions or doubts, as well as those of the media.