The best tools for email marketing

Email marketing or e-mailing is a direct marketing tool, that is, one that is addressed individually to each recipient. It is characterized by the use of electronic mail to make personalized offers with the advantage that it does not suppose a high budget. In addition, it allows to measure the results obtained from the marketing action quickly. For email marketing to be effective, we must have in one account a series of considerations that we will explain in this article. Currently, there are different tools for email marketing and we recommend some that can be very useful.

Aspects to consider

For our email marketing action to be effective, we must consider the importance of the people we are going to send the information to be interested in receiving it. In this sense, we must know which are the people who agree to receive this type of information, that is, the so-called newslatters, through the email. When information is sent without the consent of the recipients, we are generating what is known as spam. This can pose problems for the company related to the image and reputation, since the recipient will feel rejected for receiving information that is not of interest and most importantly, that has not authorized for it to be sent.

In order to obtain the client's consent, we must offer an added value that differentiates our company from all the others that may be fighting for the same purpose. Therefore, we must generate information that is of interest to the recipient, in order to gain their attention. When the person perceives information as something that gives him knowledge, resolves doubts, finds it entertaining or simply his curiosity is satisfied, something similar to a relationship between client and company is generated. We must not forget the importance of email marketing as a tool in an online marketing plan.

Mailrelay

This online tool is completely free with some restrictions and does not contain advertising. In its free version allows a maximum of 15, 000 shipments per month to a number of 3, 000 different subscribers. One of the advantages of this page is that it allows contact with technical support through mail, chat and telephone in case there is any doubt or if there is a problem with the service they offer. Another advantage of Mailrelay as a tool to carry out email marketing is its intuitive HTML editor with which to modify the appearance of the page without advanced programming knowledge.

The main functions offered are from scheduled deliveries, autoresponders to send an email to those who give their consent to receive newsletters, possibility to download their app, automatic control of emails that are bounced and manage accounts that are unsubscribed.

MailChimp

Another option we can use to carry out email marketing is MailChimp. In its free version it allows us to send a maximum of 12000 emails to 2000 subscribers in a month. Its interface is elegant, allows easy navigation and has a good accessibility to the services that the tool offers. The advantage offered by this page is to create our own mailing list . We must design our subscription form and add it to our web page so that users can enter their shipping information. The drawback is that in its free version does not allow tracking of people who subscribe to the mailing list. Also, it does not give us the option to generate automatic messages that are sent automatically when a person subscribes.

On the contrary, the payment option does allow the actions named above to be carried out.

Aweber

It is one of the programs that has more years in the email marketing market. As MailRelay offered, it gives us the possibility of being able to contact a personalized customer service to resolve any doubt. It also has an autoresponder for those people who have just authorized the sending of mails. Aweber allows a considerably high shipping ratio . The shipping ratio is the amount of mail that we send and that the recipients receive in their inbox. This is important due to the fact that some of the mails sent end up in the spam folder. On the other hand, this tool also allows to visualize the statistics to know the success of the campaigns carried out. It offers the possibility of testing the tool for free for 30 days and then paying $ 19 per month.

Doppler

Finally, another of the tools to execute our email marketing is Doppler. This tool allows us to build a database by importing the data of our customers quickly and easily, as well as filtering it by segments. On the other hand, it allows to edit the visual design of the tool in a very simple and intuitive way to adapt it to our taste, which is appreciated. It allows to visualize the reports on the sent emails to know the results. In its free version, it offers the possibility of sending 500 emails, making it a good option for small businesses that are just starting out. The payment option allows you to send a certain number of emails depending on the monthly payment. You can also pay for individual shipments that vary depending on the quality contracted.