How to create an Instagram ad

Instagram has become one of the main social networks of the moment. Inserting advertisements in this network of shared images was, until now, impossible since there was no application for it. However, now it is possible to create ads on Instagram and get, thus, increase your sales, let you know people interested in your products and improve your company. In this article we are going to tell you step by step how to create an Instagram ad so you can learn the new functionality of this social network.

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From now on, Instagram will accept the insertion of advertisements so that companies can reach new users and / or customers who may be interested in their products. However, the way they will introduce advertising will be natural to avoid the feeling of "spam" and get the results of the campaigns are effective.

For this reason, ads can be segmented by interests, user profiles and accounts that are followed. As it happens with Facebook ADS, in Instagram you can also filter the users to whom you want to send the ad to, thus, make the most of the investment .

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As it happens with the applications of ads of other social networks, in Instagram it will be possible to close the ads that are not relevant for the user doing, so that this type of advertising does not appear again in your timeline .

In order to hide the ads that you do not want to see, you only have to click on the right side of the image where the word "Sponsored" will appear and a new option will appear that will "Hide", marking it will avoid any announcement of this user or similar, in this way, marketing campaigns are adjusted to customers.

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In this new system of Instagram ADS, companies can make "Premium" posts, that is, a different type of publication than the one that the same app allows its users to, thus, highlight its content and guide it to the sale. Among the features that will have this type of publication include the following:

• Operational and measurable links : currently, on Instagram it is not possible to insert links unless you put it manually in the description of the image. In the option they now present, companies can integrate their links and, in addition, these can be measured to assess the profitability of each campaign.
• Call to action : in the purest style Facebook, now in this social network the ads that are created may have buttons with messages like "Buy now", "More information", and so on. A nonexistent functionality for users.
• Slides of images : in addition, the ads in Instagram will also allow the company to upload more than one image of the product to be sold and these can be viewed in slide mode with a scroll of images.

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As with other social networks, Instagram will also review all the ads before they are published in order to have an exhaustive control of the quality and content that is advertised. Also (as we have already mentioned), the advertiser will be able to segment the public to which he directs his advertisement to get the results optimized, in the same way, a complete analytical system is offered that allows measuring the results in order to make improvements and evaluate each campaign .

In this article we give you some ideas so you can use Instagram as a company.

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To be able to place an advertisement on Instagram, there is currently no functionality within the same app but it must be done from an associated partner : Adsmurai . Through this website you can create your ads on the social network and thus reach your potential customers, thus improving the positioning of your brand and even increasing your sales.

However, you should know that Instagram is developing its own platform through an API to offer the advertising service from the same app and thus have an advertising experience similar to that of Facebook but with new features.