How to create a strategy on Twitter for my company
Imagine that you are new to Twitter, that you have created a social network for your company (learn the first steps) and still do not have any followers (your family and friends do not count!); Surely you're wondering how you can get a huge amount of real followers interested in your products and also be able to remember your brand.
Well, if you still do not know how to create a Twitter strategy for your company, in .com we explain it step by step:
- A computer with Internet access.
- An account on Twitter.
one
Before you start: you should keep in mind that Twitter - even business - is a social network to create conversation, not just a tool to include links; You must tweet every day; use Tweriod to know what time your followers are active; write headlines that draw attention; start pleasant conversations of interesting topics and thank your followers.
two
Go to the Twitter of 5 companies of your competition and study what kind of followers they have and how they behave. Most of these will follow you if you follow them first.
3
Strategy with the client : create a relationship with him, you can achieve it:
- Use Tweetscan to know what they say about you.
- Create an RSS Feed of your brand's Twitter searches.
- Have they talked about you in the social network? Answer them even if you are not labeled.
- Mention at least 10 people daily.
4
Reputation control strategy for your company:
- If you have already responded to the users who were talking about you on Twitter, now follow them to see that you care.
- Create Networking: to do this, follow your competition and join the conversations they believe in a genuine way.
- Change your "what can I sell to you" mentality to "what can I help you with?"
5
Twitter dissemination strategy:
- Do you sell guitars? Use the search engine of the social network to find users talking about guitars and follow them.
- It offers multimedia content: you will get more RT if you add photographs or videos.
- Share exclusive information in your sector
- Program tweets to be published at peak times.
6
Strategy of proximity: be close, talk about your company and share information "not very serious" of what you do in the office.
