How to create a store on the Internet

Internet does not stop growing and more and more SMEs and large companies create online portals to expand their businesses and offer their products also on the net. For experts in this field, opening an online store can be very simple, but for entrepreneurs who decide to launch and create a store on the Internet without any experience, many doubts assail them. Where do I begin? How do I get the products? How do I sell them? How do I send them to customers? These are some of the many questions that are customarily asked by people who decide to start an online project. Therefore, in this article, we tell you the most important keys so you know how to create a store on the Internet .

Steps to follow:

one

Before starting with the steps to create a store on the Internet, it is important to know that there are companies that are dedicated exclusively to the creation of this type of business. This is the case of Tiendalista, a tool that is responsible for creating and managing your online store according to your criteria and interests.

As with all projects, the first step is always to select the product we want to sell online . This is one of the tasks to which you must devote more time to choose a good product, with enough demand and profitable. A bad idea will lead us to failure and we will lose all the money invested. So, look for successful online stores, analyze the products they sell and select the one that best suits your needs or believe you can be more successful.

two

Once you have selected the product, it is time to look for the brands that manufacture it and study them one by one to find out which one you are most interested in. Probably you will not be the one who manufactures the product that you are going to sell, but you will buy it from the manufacturer, so you should investigate about the companies that create it and choose the one that most interests you. You must take into account the design of the product, the quality of its materials, the utility and, of course, the price.

The most successful thing is to select several distributors and go one by one to negotiate the prices and know their purchase conditions. The comparison is essential to get the best product at the best price. Experts recommend selling more than one brand to provide customers with a variety of products and be more successful.

3

Do not forget to delimit the audience you want to address, because this will determine that you opt for one type of distributor or another. In this sense, it is essential to conduct a market study to analyze all audiences and choose the one that best suits you, observe and study the competition, financing methods, mark your objectives and make an estimated budget for the initial investment. This part is essential to correctly select the suppliers, the products and the business model, so that you dedicate time.

4

Once you have clear the product you want to sell, made the market study, selected the target audience and manufacturers, it's time to start shaping your store project. To do this, define well the online business model you want to create and choose a good name . This last point is very important, it should be attractive, with a hook and represent the content of your store.

5

To sell online you need to select the technological platform that best suits your business idea. Thus, if you do not have the necessary knowledge, you will need an Internet service provider that creates the page and the platform to sell. Once you have the name of the store, the design of the page and the logo are very important aspects that you must take care of in detail. Put yourself in the user's place and create a portal with easy access and navigation. It must be visible, understandable, attractive and well organized. It is important that you consider web positioning methods to ensure that your page appears when users search for products like the ones you sell. If design is not your thing, remember that there are companies like Tiendalista that do it for you.

6

Now, you must choose the payment method that you are going to offer your customers to buy your products. To do this, contact the providers that offer these services and choose the one that most interests you. PayPal is one of the safest and most used by users who buy online, as well as being a public service that does not require real numbers to hire, as a bank would ask. Also, you have to select the shipping method, by which company you will send the products to your customers, the shipping costs for you and the buyers, the time it will take to get to the homes and to which places you want to sell.

7

As you can see, your online store is already taking shape but surely you are wondering: How do I promote it? How do I get people to sell online? To answer these questions it is necessary to make an online marketing plan . One of the best ways to promote your store is through social networks, such as Twitter and Facebook, because they have more weight and users constantly use them.

8

Now that you know the design of the page, the logo, the products, the payment method and the way to promote it, you have to calculate the viability of your online store. For this, you must be clear about how much money you have and how much you are willing to invest. You have to calculate how much it will cost you to bring the first products and the possible sales. At this point, it is necessary to carry out a financing and three-cash plan to know the profits and losses and if your project will require external financing.

9

Once you have all the previous points well tied, the page is ready and you have done with the first products, you can now launch your store and wait for the first sales online. It is always advisable that you go to experts and consultancies in online stores throughout this process to advise on what is the best option and what to do at each point.

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