How to plan a business event
A business event is a great opportunity to strengthen ties with customers and suppliers, organizing it correctly is the first step to make it a success.
There is a powerful industry of Professional Event Organizers at your disposal, however there may be the situation that you have to organize an event for the company in which you work. If so, we hope that this brief guide on how to plan a professional event will be useful to you
Define the objectives of your event
Every business event must obey a specific objective, knowing what benefit we expect to obtain from the event will take us at all times along the right path.
We recommend that you take a simple blank page and prepare a coffee. Sit in front of him and write down the desired goals . For example: to retain my clients, get new clients, reward workers, ...
Each of the objectives must be measurable, so that at the end of the event you can calculate the success of it.
Guest list for the Event
Once the objectives have been defined, we will know which is the target audience of the event and we should start to draw up the guest list.
Organizing the guests by groups will know how many people of your company you have to involve to attend them correctly on the day of the event.
Each group of guests has specific needs and it will not be the same level of attention that you will have to give to your large clients than to the new clients.
Organizing guests into groups is essential in the planning of the event because on many occasions you will discover that you have to completely dispense with a group of guests, either because you can not attend it properly or because they are so numerous that the budget goes up.
Choose the right space to celebrate the event
There are many spaces for events at your disposal in the market, of all sizes and adapted to all budgets. The planned number of guests will determine what type of space you have to choose.
If you can organize the event in your facilities, it is always a great advantage, not only because of the reduction in costs, but also because you will strengthen your brand with respect to customers.
In the case of choosing a contracted space, we recommend that you contact the space directly, avoiding intermediaries.
Most of the spaces will provide solutions for the recruitment of audio, video, catering, hostesses, ... and other services.
If you want to save money, we recommend that you contact directly with the suppliers. You can find different directories with international providers for business events.
Define the event budget
Up to this point the planning of the event has had little in mind something as crucial as the budget and is one of the aspects that will most determine the event.
As we have already defined the objectives to be achieved and we know which are the guests to the event before calculating the budget that we are going to allocate to the event, we suggest that you calculate what is the benefit that you hope to achieve.
Let's not lose sight of the fact that we are planning a business event and the one that is profitable is fundamental, if it is not profitable, we can not call it a business event.
It is not essential that we sell anything in the event to be able to obtain a benefit, to gather the clients, to listen to what your company is