How to improve communication with customers

Good communication means being a good communicator and to be able to develop certain skills, even for those professionals who consider them already innate, because any communicator, however well developed in the field, can always be better. This exercise not only helps to attract more clients, but also strengthens relationships with those that are already fixed. In we take you on the right track of business and we offer some useful tools so you know how to improve communication with customers.

Empathize with the customer's communication style

Empathy is a fundamental factor in approaching the client. This aspect implies understanding the way in which the client feels and encompasses the fact of showing interest in what he wants to say, adapting our communicative style to his to establish a closeness and understanding.

When initiating a relationship with a client, the first contact should be given importance, since first impressions are what will define this employment relationship. Therefore, if the client brings up a personal issue, such as one of his hobbies, the professional has to pay attention, as this is an indicator that the client needs to create a certain personal connection during the business to establish a level of trust with which to feel comfortable. Then it must be remembered that personal relationships are also important in business and that, therefore, showing more personal attention is usually synonymous with success.

If the situation is the other way around and the client avoids any comment that has to do with his private life, we must adapt to his style, focusing only on labor issues, that is, the business that remains in question, otherwise You may feel that you are wasting your time and ironically the professional may seem ... unprofessional. Simply, it is about being direct because this type of client values ​​a strictly clear communication.

In addition, you have to find out what type of customer is the one you are dealing with. If it is one that requires details such as figures, analyzes or lists, avoiding being informal is key. For example, you never have to tell them that you are going to send documents or information, but choose to be more specific by saying something like "next Thursday afternoon you will receive the report with all the information that I mentioned."

In the following article you can see How to make good proposals for clients and get, well, advance in your work.

Customization is the key

Likewise, any communication or action towards the client must always include the name of the recipient, so it is imperative to learn the names of the people with whom we are dealing, in addition to associating with them other data and information about their profile. In this way, a concern is shown towards them, that you have them in mind and this will create a very valuable trust of the client towards the professional.

Learn to listen

Another virtue that the professional must possess is to know how to listen. During contact with the client it is important to pay attention, obviously without interrupting while expressing, but also studying their non-verbal communication to better interpret their words. However, the professional must avoid prejudices, because he must consider the client as the most valuable thing he has in his business. In addition, he has to learn to use silence to make the appropriate pauses during his speech, maintain eye contact, ask if there is any doubt and always speak honestly.