How to make my company more competitive
It seems clear that the world in which we live in increasingly competitive, with a greater struggle between companies and between the people themselves to get to be the best. Of course, globalization has increased this tension, since now there are many more competitors and a greater number of potential clients. One of the consequences of this situation has been the birth of low cost companies , against which it is difficult to fight. In this article of .com we will give you some keys to make our company more competitive.
Source photography: pymesdemexico.wordpress.comSteps to follow:
The first key point is to locate and reduce superfluous expenses that can be dispensed with. In all the companies over time they are added and adding a series of expenses that, analyzed some time later, we realize that they are completely unnecessary and we can continue maintaining our quality by eliminating those expenses. They are not the same in all companies, so we will have to analyze the expense item of ours and identify them.
Motivating our workers is essential to maintain high productivity within our company, thus achieving better work than the competition, and therefore be better than these. For this, in addition to promoting a good atmosphere among employees, we can promote activities among them and link a part of the salary to the achievement of objectives by the company, so that all employees feel part of it and make an effort on the whole.
Carrying out innovative and novel activities that make us stand out positively with respect to other companies will also be fundamental when it comes to making our company more competitive . We must carry it out both within the company, as well as externally with customers and potential customers through marketing activities .
Adapt to new technologies, always being as far as possible to the latest. This should apply to both production processes and company management. Although the economic outlay for new machinery and technological equipment may be very high at the beginning, we must study its viability, since if they allow us to increase production and work more efficiently, it is probably worthwhile to do so and we can get ahead of our competitors.
Maintain good relations with our customers. This has become a much simpler and closer activity in recent years, thanks to the expansion of social networks and the appearance of the figure of the Community Manager. If we can establish lasting relationships with our clients, they will compensate us with their loyalty and good publicity.
We must also reflect on the search for new markets, which allow us to expand the horizons and size of our company. This search can be done through new products to conquer new customers, or with our same products but expanding our geographical reach to achieve a more competitive company.