How to choose a good slogan
Persuasive, attractive, convincing and that attracts a lot of attention, this must be a good slogan. Even if you already have the brand of your company, you can not leave aside the fact of associating it with a phrase that summarizes your values, your attributes and your service in a simple way and that always stays in the mind of the consumer. Only then will you get associated with your company, your product and your service. If you want to reinforce the function and the image of your brand, keep reading this .com article. On this occasion, we give you the keys that will help you to know how to choose a good slogan. Do not leave this element to chance, which will be an additional advertising element. Take note!
Before you start thinking about your slogan you should know what it is about. In its etymological origin, the word "slogan" comes from two Gaelic words (" sluagh " " ghairm "), which means "crowd" and "cry" . That is why the word slogan is understood as a war cry, an emotion that takes you to action, to movement. That is why the corporate slogan must be a synthesis of the company's intention, which provokes something in the consumer. The slogan must be the war cry of the brand.
To create a good slogan, this should be simple and easily memorizable. The best thing is that you can introduce yourself in any everyday conversation, make it part of people's lives, because in this way you will have managed to associate your brand with that war cry.
Make sure that the slogan starts with an imperative, that is, with an order that gives dynamism and movement to the phrase. The intention is that, in addition to associating it with the company and brand, it encourages consumer action.
On the other hand, the slogan should revolve around the company, its values and its products. This is no longer important only at the level of identification, but also positioning and knowledge of the company. Above all, this is an important option if the name of the brand does not speak for itself and the service and / or product offered is not known. Then, the slogan gains importance with respect to the name of the company.
If possible, the slogan should be between three and five words. As we have already mentioned, since it is something simple and memorable, it must be summarized in a short sentence. Likewise, it must be easy to pronounce by the whole group of consumers. So if you consider that in certain areas of the country they do not pronounce a sound well, it is better to avoid repeating it in the slogan. In short, few words with few syllables easy to remember and pronounce is the sure bet to get a good slogan.
If you want the slogan, as well as memorisable and pronounceable, to be understandable, you should use concrete words and set abstractions aside. Concrete ideas will permeate more in the public, without leaving much room for their imaginative capacity. Remember that the slogan is one more method of selling and persuasion, so it must be understandable.
Creativity before everything Avoid traditional sayings, as well as proverbs or simple metaphors. You must be original, since if you use phrases already known or used you may not reach the main objective: that the consumer associates that slogan with your company or brand. Avoid everything that is already well-trodden and used, and look within your imaginative and creative capacity, that slogan that defines you in an original way.
Brainstorming To start the creation of the slogan, you must do a brainstorming where you put in common the main ideas that that slogan must contain. Anything goes! Imagination and creativity will be your best allies for this task. It is important that you write down everything, however useless it may seem, because the best slogan can come from a large paragraph or multiple ideas.
To make it more original, you can resort to double meaning or the play of words. Remember that it must be original and deeply in the consumer. The more impressive it is, the better. But yes, the slogan should highlight the strong and positive points of the product, as well as the philosophy of the company sincerely and without creating false expectations.
Bring a smile to the consumer through your slogan. The more you enter the consumer's mind and the more reactions - generally positive - you get from him, the better results he will give you the slogan. Remember the basic premises: persuasion, creativity, simplicity and impact. It reaches the heart and the mind of the consumer in a few words. Test it!
If this article has been useful to you, perhaps you are interested in reading How to choose the name of my company and How to choose the logo of my company.