How to send a press release

Press releases are the basic information document that is sent from an institution, entity or company to a media outlet in order for it to reproduce it and make its reality known. Characterized by offering data on a very specific topic and not contain opinion . To be highly effective, before sending the note you must define which audiences you want to address and select the media that these audiences usually read.

Steps to follow:

one

Anticipate yourself . Take advantage as information hooks on international days, urgent news or statements. If you respond faster than the rest, you will have a better chance of being counted on.

two

Keep in mind the people who will receive it . For example, newspapers close pages very soon. There are specific times for radio and television news, and journalists need time to do their work. Indicates what is sent about the title: communication, dossier, call, etc.

3

The way to transmit or spread the message can be the franked letter, telephone, fax, e-mail, web page or messenger. Here we will focus on the use of electronic mail for its evident advantages in efficiency and cost.

4

If you have a website it is advisable to create a section on the web that collects all the notes and the contact with the cabinet.

5

When sending by email, it is essential to include the addresses of the recipients in the BCC field (with a hidden copy) to keep the addresses of other media in the privacy. Sending a visible copy of the addresses is a very common mistake that is annoying and causes a bad impression.

6

If you send it by email, it facilitates printing by attaching the note in a PDF format, since printing it will make a better impression than if you did it with a word processor.

7

Finally, it informs in the lower part of the note of the way so as not to receive more press releases and the contact to modify the database in case the sender changes telephone, position, postal address or e-mail.

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