How to choose the name of my brand

When starting a business or creating a product, the name we choose is essential, and that is that this will allow our direct and potential customers to remember us and identify us adequately. To achieve this successfully it is important to take into account some general recommendations that will help you to choose the name of your brand and thus boost your sales. Discover the steps to follow in this .com article.

Steps to follow:

one

Choosing the name of your brand should never be an emotional decision but logical. What I mean by this? that calling your brand with the first name that crosses your mind is not something intelligent.

The first thing you should be clear about is that the name of your brand must be related to the product and serve to identify one or several characteristics of it. For example, I know a young designer who makes accessories in crochet, her brand is called Crochart using the concept of crochet and art in a successful way. If your accessories are called Carola Fabrics, the image of your brand would be less professional and harder to remember.

two

The second recommendation that you should take into account when choosing the name of your brand is, precisely, that it is easy to remember and preferably short . You want the public to identify you in the market, you want to be recognized above other brands, something very difficult to do if your brand has a complex name to memorize or too long to remember.

This point is essential and taking it into account can be the difference between achieving success or not.

3

Avoid that the name of your brand is associated with a particular place or geographical area . For example, and continuing with accessories in crochet, if you choose the name La Malagueña Fabrics you immediately limit your range of action and your audience, why? because if you are not from Málaga you will not feel identified with that brand or its products.

We prefer to acquire a product with more global characteristics instead of a regional one that generates the sensation of not being created for us. Also, choosing a specific location can bring you problems when you expand your brand.

4

Write down all possible names and then, extensively, conduct an investigation. Avoid names similar to those of the competition and make sure you do not have any negative association for your product, as this could harm you even before going to market.

A funny but completely real example about choosing a name without thinking about its negative side, is a restaurant that was acquired by a couple, she Mary and he Juan. The name they chose for the place was "Mary with Juan" ... sadly Juan does not look well in that election, which shows that analyzing the name well is fundamental.

5

Once all these details are analyzed, you must take into account other important recommendations to choose the name of your brand:

Make sure it is easy to pronounce and write, this will ensure that people can identify it better. Names that start with letters like X or Y can often be difficult to pronounce.
If your goal is to make your brand become an international product you should see if the name adapts to other languages properly.
Avoid that your name sounds similar to that of other competitors in the field, it should not sound like a brand of another niche.
Your brand should not include the name of any new technology, think it is new now but when it goes out of fashion your brand could be obsolete. For example All Blu Ray will be great as long as the blu ray lasts, but when does something new come out that replaces it?