How to apply social responsibility in a company
Contrary to what some might think, corporate social responsibility (CSR) is not applicable only in large companies, but can also be carried out in SMEs, with great results and benefits. Not only the social image of the companies is improved, but these measures end up resulting in an economic saving and a competitive advantage that must be taken into account. Therefore, we tell you how to apply social responsibility in a company .
Social responsibility for the environment
The environment can be protected by carrying out a multitude of small actions and incorporating them into the daily routine of the company. The method is simple in essence: apply in the work environment as you would at home. That is, do not leave the lights on in empty rooms, turn off computer equipment when they are not used, do not abuse air conditioning or heating when there is no need, use recycled paper, print on both sides of the paper and only when really lack, etc. More concretely, companies that use a large amount of water in their industrial processes can incorporate methods to reuse it and spend less, which will also mean a lower expenditure in the end.
If you are dealing with a company of considerable size, you can perform an audit that detects all the small gestures and actions where electricity, water or resources of any kind are wasted. If it is a small company, the commitment of the employees and their real involvement will suffice.
Social responsibility with employees
The internal social responsibility policies are one of the first aspects to take into account if you want to be coherent, that is, applying them within the same company and its workers, with fair work policies and non-abusive conditions, which in the long run they can result in greater satisfaction and productivity.
In particular, actions such as allowing labor flexibility and teleworking can be included as part of a CSR policy, and clearly defining a transparent salary policy and the possibility of forging a professional career with equal opportunities for all. Likewise, workers can be trained to improve their professional level, establish an easy and clear system of communication between estates where the voice of employees is really heard, and organize coexistence activities or improve the good climate in the team. work.
Social responsibility with customers
A policy of social responsibility with customers includes being transparent with the business processes and manufacturing of the products or commissioning of the services. In addition, promotional and marketing campaigns should offer real information and not mislead or deceive on purpose. In case there are disgruntled clients, a return and claims policy must have been well defined in advance.
Social responsibility towards society in general
The main reason why companies are formed is profit, but today more is expected from these by society . It is no longer worth only generating wealth or employment, but in a modern society it is expected that companies show sensitivity to the territories in which they settle. For this reason, there are many who engage in the sponsorship of cultural activities, sports or all those that energize society in some way.
Good practices are also considered as hiring people at risk of exclusion from the labor market, whether due to age, disability or any other reason, as well as the training of young people through training programs, including the possibility of hiring, do not consist in practice in simply taking advantage of the low salary of the fellows without giving them a real opportunity in the company.