How to open a clothing store

Opening a clothing store requires having some capital, some contacts but above all, a lot of self-confidence, energy and perseverance. In this article we show you some of the keys that would be good to consider when creating a clothing store : documentation, bureaucracy, financing, clothing suppliers, etc. Read carefully and discover how to open a clothing store .

You will need to:
  • Lots of energy
  • Clothing Suppliers
  • Selection of personnel for the store
Steps to follow:


To open a clothing store one of the most important things is the location. Find a busy street, to be able to be pedestrian. Clothing stores require a lot of customers and that will be achieved if many people pass in front of your store. You can also consider taking a place in a shopping center.


Do not worry about the size of the place, a clothing store is easy to move in case you need a larger space. Adjust the expenses of your clothing store to your needs and then you can adjust it as the business grows.


The decoration of the clothing store is key, it is important that the client feels comfortable. Therefore, we must try to create an environment that encourages us to stay longer in the store and increase, thus, the possibilities of making a sale. The decoration must be the product that is sold. If the client focuses more on decoration than on clothes, something fails.


Clothing stores have two key moments a year. In the fashion sector, the calendar year is usually divided into two seasons: spring-summer and autumn-winter. Depending on the brand you work with, you must make between two and four main orders throughout the year. The usual are two large purchases a year, at the beginning of each season, that is, autumn and spring, and then go adapting your offer through timely replenishments.


Buy clothes at short notice and few units, this will help you better adjust the amount of clothes you buy and, thus, to have more turnover.


Clothing suppliers are key, brand, prices, quality, etc. Think that if you compete with big companies like Zara and Mango, it will be difficult to compete with them in price but you can compete in quality and address a more specific audience.


Do a business project for your clothing store . It is important that before starting the whole process to open a fashion store, make numbers to see if it is a viable business or not. We recommend that the numbers be based on these criteria:

  • Number of people who will pass in front of the premises.
  • % of people who will enter the store.
  • Average price of what people will buy.
  • Margin on sales.
  • Store costs: personnel, material, services, etc.

It is recommended that in businesses where we will have little clientele because it will be very specific clothing (for example very expensive children's clothing), be business with a lot of margin. In contrast, in businesses with a large clientele they may have little margin but always more than 15%.


The staff you hire at a clothing store is key, finding two or three salespeople who cater well to the public can make the amount of each sale soar, so your margins will be better.


To carry out an optimal management of a clothing store there is the possibility of having real professionals who take care of it. Having the services of a good online manager, for example, ensures greater ease in terms of labor, tax and accounting procedures of our business.