How to open a greengrocer or vegetable and fruit store
Opening a greengrocer requires having some capital, some contacts but above all, a lot of self-confidence, energy and perseverance. In this article of .com we want to give you some clues when creating a greengrocer : documentation, bureaucracy, financing, suppliers of the fruit, processes of fruit conservation, return, etc. Read carefully and if you have any questions leave a comment and if we can we will help you to start the project of your life, the fruit and vegetable store.
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One of the key aspects when opening a fruit and vegetable store is the hiring of staff, think that the service is practically individualized and having a kind and attentive person can make the clients satisfied and come back.
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If you want to open a fruit and vegetable store, one of the most important things is the location: you should look for a busy street . In case it is possible, it is recommended that it be pedestrian so that customers can buy quietly; a very good location for this type of shops is in the commercial areas of the city, near the municipal markets or near the butchers since the target audience is usually the same.
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Profile of the entrepreneur who assembles a greengrocers . One of the advantages of setting up a fruit store is that it does not present great difficulties to carry it out since it does not require previous experience or training, although it is convenient to know how to work in the sector. It will be ideal for people who want to undertake and are willing to acquire knowledge about the articles and the operation of the business.
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When talking about the margins of a greengrocer's business, the first thing to consider is that the products are sold at different prices and that part of them loses value or must be discarded entirely. Thus, the gross margin on the purchase price estimated by the sector for a retail business dedicated to the sale of fruits and vegetables ranges between 30 and 40% on the purchase price at which the waste, which is around 5-10% of the merchandise purchased.
To carry out this study we have considered, taking into account the possible waste, a gross margin of 28% on sales equivalent to a margin of 38.9% on purchases.
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The greengrocer sector is one of the largest subgroups of the food sector, the greengrocer is the most stable establishment in the sale of its products. In addition, while the sales of other products such as dairy products, packaged foods, etc., have grown. of the great surfaces, the fruits and vegetables continue being acquired mainly in the traditional fruterías .
The reason for this is that most consumers associate freshness and quality with the fruits and vegetables sold in greengrocers than with those sold in supermarkets and supermarkets, and most of the purchases made in these large areas, they have a majority periodicity of 15 days or a month. The demand for greengrocer products comes basically from the environment close to their location. Therefore, the clients will be the families living in the vicinity of the premises or people who frequently visit this area. For these reasons we recommend you open a greengrocer in places of much passage and a lot of population.
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The key to the success of a fruit store is always to offer quality fresh products at competitive prices and, above all, an exquisite treatment.
To achieve a quality offer, it is essential to know the tastes of customers and gradually adapt the variety of products to the needs of customers. For example, there are currently companies that are adding exotic and ecological products to their offer, while others are introducing them through internet sales.
A good way to know what products customers like and to make customers know the products is to give them a try. For this purpose, tastings of new products can be made that are intended to be incorporated into the greengrocer's offer or seasonal products.
It is also essential to differentiate from the competition through services that provide added value to customers. For example, it is possible to allow orders to be placed by telephone and, in addition, if the customer can not travel to the fruit store to pick it up, it is delivered to his home.
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The price strategy of a greengrocer should be based on offering a quality product at competitive prices. Therefore, the pricing will be oriented according to the prices of the competition taking into account that there will be certain items that we have to sell at aggressive prices, especially at the beginning, to attract the customer and get them to try the products.
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The costs and steps that must be taken into account to open a greengrocer are the following, approximately:
- rental or purchase of the premises
- conditioning of the premises, external signs, shelves, etc. This can be around € 10, 000
- cold room, about € 5000
- first purchase of fruits and vegetables: € 2000
- Constitution of the scp or sl between 500 and 3000 €
As you can see, setting up a grocery store can cost € 20, 000 without counting the purchase of the store.
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To carry out an optimal management of a fruit and vegetable shop, there is the possibility of having real professionals who take care of it. Having the services of a good online manager, for example, ensures greater ease in terms of labor, tax and accounting procedures of our business.
