Classification of brands

A brand is something difficult to create, they say that it is much more difficult to create a good brand than a great product. The brand is something that is achieved over time but be careful because losing the reputation of a brand can be a matter of seconds. Below is a continuation of brand types and examples.

Brands that have become generic

What any brand would want, when the consumer talks about the product itself, using the brand: Pan bimbo, Celofán, Bikini or Martini.

Markings identified with animals

The association between the logo and the brand is difficult to achieve but in doing so it is important to facilitate not only the name of the brand but also its icon. Lacoste crocodile or the Bacardi bat.

Brands that include a number

The Sixth, Four. Another example are brands that hide number 3: Antena 3, Brandy 103, Tres estrellas or Tres marías.

Brands that are an acronym

This is usual with difficult or long markings, for example Hewllet Packard (HP), Renfe, National Network of Spanish Railways.

Brands built from names derived from a basic one

Brands constructed from names derived from a basic one. Example: Nescafé. Another type of classification, groups the brands according to the components of the brand itself.

Brands with the name of people, who can be the founder of the company

Example: Ford. With famous names. Example: Christian Dior or Paco Rabanne. These types of brands are very powerful because they transmit the values ​​and image of a person to the product, usually this gives them more personality.

The brand is basically a symbol

Example: Nike, Apple. Way to remember the brand more easily.