What are millennials and their characteristics

Surely you have hated the word 'millennials' many times. In the media, in some conversations in your work, in the last report you saw or read ... But who exactly are they? Does this concept refer to an urban tribe that has been consolidated in recent years? Or is it a synonym that is used to refer to 'hipsters' ? These are some of the most frequent questions among those who are not clear about who millennials are.

You may never have thought about it but maybe you belong to this group and you still do not know it, since it has certain special characteristics that differentiate it from the rest of the population. In we explain what millennials are and what their characteristics are .

Who are millennials - discover what they are

Millennials are not exactly an urban tribe, but are defined as the set of generations that were born between 1981 and 1995 . They are those people who grew up and became adults with the arrival of the new century and with the real boom in technology . They have been the first who, from an early age, have become accustomed to having all kinds of technological devices in their day to day and to use them constantly. In addition, they have also grown with the Internet tool, understand it and handle it perfectly, along with social networks and applications.

At the moment they are a big part of the world population, almost 30%. And if we talk about the active population, which works and consumes frequently, the percentage rises to almost 75%. But not only the technological and economic aspect differentiates them from the rest of generations. So do other characteristics, such as values ​​or ethics, which we will describe below.

Millennials are technological and digital

Millennials differ markedly from other generations by their complete mastery of technologies and the entire digital universe. The most normal thing is that they have in their power several mobile devices, never less than a mobile phone and a tablet, as well as a laptop. Of course, no matter where they go, they always have an Internet connection, even if they have to carry a portable router. And yes, they have the ability to be multiscreen, that is, to attend several screens at once, for example the tablet, the mobile phone and the series that at those moments are watching over the Internet, because they abandoned television platforms that allow you access the content when you want and not when it is imposed by a channel.

With respect to social networks, they are managed as experts in almost all, but the basic ones in which all have at least one profile, are Instagram, Pinterest, Twitter and Facebook, although without a doubt the first one is the one that is triumphing in recent years. That's where the 'influencers' are born, who are also, in their great majority, millennials and receive this name because they have the ability to influence the behavior of people through networks, whether in the field of fashion, beauty, sports or nutrition.

And in addition, their phones or smartphones are full of applications. Because they no longer go to the bank, nor buy at the supermarket, nor lose the weekend in clothing stores or going to pick up dinner at their favorite restaurant. For all these usual tasks use the appropriate apps .

Millennials are entrepreneurs

Another of the most outstanding characteristics of millennials is that they do not like to be told how they have to do their job. They prefer to create for themselves and use the tools they consider most appropriate to achieve their objectives. For this reason, many of them choose to be small entrepreneurs, because apart from preferring to be their own bosses, they have a lot of initiative and new ideas to contribute to the world of work today.

For these reasons, many companies are attracted by these new profiles, since it involves the arrival of revolutionary ideas in many aspects, but it is also true that millennials are nonconformist, which is why they often do not adapt to the rigid forms of a great company and / or traditional company and prefer to develop in their own way as self-employed.

Ethical and moral values ​​of millennials

Millennials are not passive actors, they simply see the world through the different screens they manage. They want to change it in their own way and be protagonists of these modifications. They defend equality between people and are tolerant of different ways of thinking. They are also volunteers and demonstrate a great social commitment to the problems that affect the world at present, whether of an environmental nature or with reference to other people. In addition, they demand transparency both from the people with whom they relate as well as from the entire business and political sector, as they struggle to put an end to inequalities and injustices in society.